La Serenata Eterna

In Memory of a Cowboy.
In Honour of Every Family.

Supporting families affected by Alzheimer's through financial relief, emotional care, and the timeless tradition of mariachi.

You're Not Alone

Tell us how we can help your family today.

"He wore his hat with pride, loved with his whole heart, and fought Alzheimer's with the dignity of a true cowboy."

Born from a deep respect for our heritage and the quiet dignity of the cowboy (vaquero) spirit that shaped our roots, our foundation was established to ensure no family has to face the burden of Alzheimer’s alone.

Our story begins with a father figure known to many as “El Cowboy.” When Alzheimer’s began to steal his memories, his family discovered the profound isolation that comes with the disease.

Today, we honour his legacy by standing beside other families. Whether through financial assistance during unexpected tragedies, or organizing traditional mariachi tributes that celebrate a life fully lived, we offer a steady hand in times of grief.

In loving memory of Mario Alberto Perez Sr., “El Cowboy”—forever part of our story!

Financial Assistance

Providing crucial support for funeral costs, medical bills, and emergency family needs during times of unexpected loss.

Mariachi Tributes

Honoring cultural heritage and celebrating life through the powerful, emotional tradition of mariachi performances.

Mental Health Support

Coming Soon!

A Mariachi Tribute Like No Other

La Serenata Eterna

In our culture, music carries the soul. A mariachi serenata is not just a performance — it is a prayer, a celebration, a final embrace.

We bring together the finest mariachi musicians to honor your loved one with the songs that defined their life, their love, and their legacy.

From intimate family gatherings to full memorial ceremonies.

How We Help

Whether you need financial help, grief support, or a mariachi tribute for your loved one — we make it simple.

1

Apply

Submit a simple, confidential request for assistance or a tribute service.

2

Review

Our compassionate team reviews your needs to determine the best way to support you.

3

Support

Receive financial aid, counseling resources, or a scheduled mariachi tribute.

How Your Support Helps

Funeral & Memorial Support

Covering the costs that families shouldn't have to worry about during their darkest days. From funeral arrangements to memorial services, we ensure dignity is never compromised.

Medical & Emergency Care Support

Helping cover medical and emergency expenses so families can focus on care, support, and being together, without the added stress of financial burden during already challenging and emotional times.

Cultural Celebrations & Tributes

Honouring traditions through mariachi tributes and cultural ceremonies, helping families celebrate life, legacy, and connection in a meaningful, respectful way, while creating lasting memories.

Honour Their Memory. Support Their Family.

Every donation helps a family facing Alzheimer’s find relief, dignity, and the beauty of a cultural tribute. El Cowboy’s legacy lives on through your generosity.